Thursday, 8 July 2010

Magazine Advertisement deconstruction


This a deconstruction of Jay Z's latest album The Blueprint 3. Jay Z was born on December 4 1969 in New York and is a very successful rapper and businessman. He is one of the most financially successful hip hop artists and entrapreneurs in America. He co owns The 40/40 club, is a part owner of the NBA'S New Jearsy Nets, and is also the creator of the clothing line Rocawear. Also he is the former CEO of def jam recordings, one of the three founders of Roc-a-Fella Records and the founder of Roc Nation. He has also collaborated with a long list of fellow urban artists such as Beyonce, Rihanna, Mariah Carey, Alicia Keys, Eminem, Drake, Mr Hudson and Kanye West. The Blueprint 3 is Jay Z's eleventh studio album released September 8th 2009. It is the final installment in The Blueprint trilogy preceded by The Blueprint (2001), The Blueprint 2: The Gift and the Curse (2002). The album cover shown above will most likely be featured in urban magazine's, newspapers, on the internet and on billboards in order to advertise and promote it particularly leading up to its release. Also the album cover is white and doesn't include an image of Jay Z. This is probably because Jay Z is now an estabilished artist and doesn't need to feature himself on the album cover as it is an highly anticipated comeback album and all of his hardcore fans will probably buy it. It also features a pile of musical instruments this could suggest that the album is very musical, and although Jay Z is a rapper and makes hip hop music, it could feature a diverse range of music as Jay Z has worked with artists that are not associated with his genre in the past such as Linkin Park and U2. There is also three red stripes on the cover this could symbolise the fact this is the third and final Blueprint album. It could also be connected to Roc Nation as that logo is red and its released on Roc Nation which is Jay Z's record label.

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