3.32 In the last scene Rihanna is seen with a load of bouncy balls around her and she's holding one in the air with a multi coloured background. Then two eyes can be seen blinking at the screen which could be perceived as a bit creepy.
2.59 As Rihanna is seen performing the chorus and dancing wearing sunglasses, a large amount of jewellery and a hat, a moving multi coloured background comes up behind her and hypnotises the audience.
3.04 In a later shot Rihanna is seen twice against a purple background this time with long hair dancing and playing with it. She looks similar to when she first started her singing career in this shot and she did say that she was going back to her roots with this video including a carribean/Jamaican feel to it. Rihanna was very different when she first started as her music was described as reggae/danchall/carribean beats mixed with R&B now her musical style has changed to R&B mixed with pop.
1.56 When the lyrics 'boom boom boom' are sang Rihanna can be seen dancing in a provocative way against a bright yellow background with the words coming accross the screen in a pink font. This maybe because it's a catchy tune and she wants it to be a big hit for her fans to sing along to.
1.50 Rihanna's mouth is then seen again this time in all four corners of the screen similar to the drum scene. She is seen miming along to the lyrics often putting one side of her lip up showing that she has attitude which is a side to Rihanna that is often seen through her music and her videos. Also her lips are multi coloured which fit in with the concept of the video
1.32 Later on a similar scene is shown however with Rihanna's lips miming along and emphasising the lyrics. Then Rihanna is seen at either side dancing this is obviously special effects created with the camera. The whole video was filmed in a green screen studio in LA as Rihanna confirmed in an interview. She also said she wanted to film the video outdoors in her home country of Barbados however she said they didn't have time as the video had to be shot and she said it was strange filming it in that type of studio as she'd never done it before.
0.44 A bit later on when the song starts to reach the chorus Rihanna is seen dancing with large old fashioned cassettes turning with a multi coloured background. This maybe because in parts this video has an old fashioned theme to it as cassettes arent used nowadays.
0.08 After that Rihanna is seen against a yellow background in four corners of the screen playing the drums this may be to emphasise the use of instruments. There are pictures and videos that have surfaced on the internet of Travis Barker teaching Rihanna how to play the drums so she's obviously made full use of that in this video.
0.02 opening shot of a close up of Rihanna's foot with a green, yellow and red background representing the safari style of the video as it features animals such as lions and zebras. This could be because Rihanna likes to be different and creative with her videos as she's stated this many times in interviews.
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