Rough Cut

Here is my rough cut.


For my final cut Im going to film again using more high/low angles and focus more on the performance, using hand movements as those are the typical genre conventions of a Tinie Tempah video. Also for my final cut I plan to slice the clips more and make sure there are more cuts and transitions between the different locations in which I have filmed to make it look like a realistic music video.

Shooting Schedule

Shot no[1]

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Here is my shooting schedule.

Storyboard

Here is my storyboard synced with the track I plan to use.

Risk Assessment

Here is my risk assessment outlining the possible risks which may occur when filming and how I can prevent them.

Risk assessment

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email/message to artist for permission

Here is a screen grab of my email for permission to use the music video.

Assessment 5 - Call Sheet

A2 media music_video_call_sheet[1]

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This is my Call Sheet.

Assessment 4 - Treatment Sheet

Media treatment sheet

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Here is my treatment sheet.

Breakdown of lyrics

My chosen song is Tinie Tempah - Written in the Stars here is the lyric breakdown:

Oh, written in the stars a million miles away a message to the main (0.02- 0.10)
Oh, seasons come and go but I will never change and I'm on my way (0.11- 0.22)

Let's go.. Yeah You're listening now they say they ain't heard nothing like this in a while (0.23- 0.28)

That's why they play my song on so many different dials cause I get more hits than a disciplined child (0.28- 0.33)

When they see me everybody brrrrap's brrrrap's man I'm like a young gun fully black Barrack (0.34- 0.38)

I cried tear drops over the massive attack I only make hits like I work with a racket and bat (0.39- 0.43)

Look at my jacket and hat So damn berserk So down to earth I'm bringing gravity back (0.44- 0.48)

Adopted by the major I want my family back people work hard just to get all their salary taxed (0.49- 0.54)

Look I'm just a writer from the ghetto like Malory blackman Where the hells all the sanity at, damn (0.54- 1.00)

I used to be the kid that no one cared about That's why you have to keep screaming til they hear you out (1.00- 1.05)

Oh, written in the stars a million miles away a message to the main ( 1.06- 1.13)
Oh, seasons come and go but I will never change and I'm on my way (1.14- 1.25)

Oh oh oh oh x4 (1.26- 1.36)

Yeah I needed a change when we ate we never took because we needed a change I needed a break (1.37- 1.43)

For a sec I even gave up believing and praying I even done the legal stuff and was leaded astray (1.44- 1.48)

They say money is the root to the evilist ways But have you ever been so hungry it keeps you awake (1.49- 1.54)

Mate, now my hunger would leave them amazed Great, it feels like a long time coming, fam (1.55- 2.00)

Since I thought of that cunning plan One day I had a dream I tried to chase it
(2.01- 2.05)

But I wasn't going nowhere, running man! I knew maybe someday I would understand
(2.06- 2.10)

Trying to change a tenner to a hundred grand Everyone's a kid that no one cares about (2.11- 2.15)

You just got to keep screaming until they hear you out.. (2.16- 2.18)

Oh written in the stars a million miles away a message to the main.. (2.19- 2.26)

Oh seasons come and go but I will never change and I'm on my way (2.27- 2.38)

Oh oh oh oh x7 (2.39- 2.59)
Ishi Eric Turner (2.52- 2.56)

Oh written in the stars a million miles away a message to the main (3.00- 3.08)

Oh seasons come and go but I will never change but I'm on my way (3.09- 3.22)

Mind Map/word cloud of initial ideas

Here is a word cloud of my initial ideas

Primary Audience Research

1) Are you a fan of the urban music genre?

2) What genre conventions would you expect to see in an urban music video?

3) What type of scenery would you expect to see in a music video from this genre?

4) What type of people would you expect to see in an urban music video?

5) When you think of an urban music video what comes to your mind?

6) In your opinion which gender dominates the urban music genre the most male or
female?

7) When did you notice urban music becoming popular?

8) Do you think music videos from this genre should feature both males and females?

9) Would you expect to see close ups/meet shots in videos from the urban genre?

10)Are you male or female?

11)How old are you?

For my primary audience research I carried out a questionnaire relating to urban music, which is my chosen genre and handed it out to a number of people, for them to complete. Here are some pie charts showing the results.

Questionnaire results

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Audience profile

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Genre and Convention Research

My chosen genre of music video is urban which includes hip hop/rap, contemporary R&B, pop, electronica and Caribbean music such as reggae. Urban music was developed through the characteristics of genres such as R&B and soul. The term urban is heavily associated with African American music, particularly for an African American style of music, contemporary R&B. This particular genre of music is aimed specifically at 16-34 year olds. The structure for urban music usually consists of a popular hip hop star rapping the verses and a popular male/female singing the hook/chorus recent examples include 'B.O.B featuring Hayley Williams- Airplanes' and 'Eminem featuring Rihanna- Love the way you lie'. However you do often come accross male/female R&B artist singing the full track for example 'Beyonce- Irreplaceable. Many of these types of videos include meat shots and close ups of the artists performing for example, 'Rihanna in the love the way you lie' video and 'Fergie in the Black Eyed Peas video for Meet Me Halfway' as seen in the images above.

1990's

In the 90's urban music wasn't that popular in the UK, as there were a lot of British girl/boybands around at the time making pop music, however you would get the odd urban hit if it was a strong enough track. It wasn't until the late 90's that urban became really popular in the UK. It has always been popular in the US as that's were the majority of the artists originate from.




2000's


This type of music was originally dominated by black artists however this all changed in the year 2000 when Eminem broke records and became the first white rapper to hit number 1 with 'The Real Slim Shady' and has had six more since in the UK. His album 'The Marshall Mathers LP' became the fastest selling hip hop album of all time. Later that year he released a tune called 'Stan' which caused a lot of controversy in the UK with its extremely dark explicit lyrics and the horrofic video to promote it. It featured Eminem's number 1 fan called 'Stan', who lived with his pregnant girlfriend, writing three letters to Eminem. This person had an obsession as he looked and dressed exactly the same as Eminem and had a lot of posters on his walls. The letters were rapped out in the three verses and when Eminem didn't reply 'Stan' got angry and drunk. This finally came to a head when he drove his car with his preganant girlfriend in it and crashed it off a bridge into a river neither of them survived. After that Eminem got back to 'Stan' but it was too late and what had happend was all over the news and Eminem relised who it was and the song ends. In order to be promoted and played on the music channels the video had to be edited because it was too risky for daytime TV and too long as it lasted for 8:15, therefore the explicit version could only be played after 21:00. A message often came on before it warning viewers of the video even during the day as the edit was still quite shocking. Q magazine named 'Stan' the third greatest rap song of all time and the song came tenth in a similar survey carried out by top 40-charts.com. It came eleventh on VH1'S list of the greatest hip hop songs of all time.

In the early to mid 00's American R&B artists continued to dominate with artists such as Usher and Ne- Yo achieving massive success.



The main R&B female artists that had a lot of success throughout the decade and often getting compared were Beyonce and Rihanna. Both artists have worked with Jay Z and contributed to the success of his own career. They also make the same type of music however when Rihanna first started her music was classed as caribbean beats mixed with R&B, but nowadays she is classed as purely R&B. These artists are thought of as strong independent females and looked up to by many women across the world.


There were also a lot of urban bands that had a lot of success from both the US and the UK. The members included a mix of males and females and the music they made included a mixture of singing and rapping. Examples include the Pussycat Dolls, the Black Eyed Peas and N-Dubz.



The urban genre was prominantly dominated by American artists with them often achieving massive success over the years and becoming even more popular in the UK in the 00's. However in recent years British artists from the UK grime scene have dominated the charts. Artists such as Dizzee Rascal and Tinchy Stryder achieved two number 1's in 2009.



2010's

This trend has so far continued into 2010 with artists like Tinie Tempah and Roll Deep who originally came from the London underground grime scene, enjoying mainstream success and becoming very popular with the masses.


Many critics have argued that these types of artists have comprimised their sound in order to fit in with popular culture. Therefore being accused of not being 'purely' urban and the term 'sold out' getting used a lot amongst original fans. These artists have hit back saying that they enjoy making music, they are glad the majority of people are enjoying it and they like to make diverse music that appeals to everbody, so are therefore progressing. This has not only happend to UK artists, Rihanna has also been accused of changing her style of music as when she originally started with her first two albums 'Music of the Sun' and 'A girl like me' they were classed as a mixture of caribbean, dancehall, reggae and R&B. However by the time she got to her third and fourth albums 'Good girl gone bad' and 'Rated R' she had changed her sound and was thought of as 'purely' R&B with some tracks featuring and produced by popular rap artists.

Magazine Advertisement deconstruction

This a deconstruction of Jay Z's latest album The Blueprint 3. Jay Z was born on December 4 1969 in New York and is a very successful rapper and businessman. He is one of the most financially successful hip hop artists and entrapreneurs in America. He co owns The 40/40 club, is a part owner of the NBA'S New Jearsy Nets, and is also the creator of the clothing line Rocawear. Also he is the former CEO of def jam recordings, one of the three founders of Roc-a-Fella Records and the founder of Roc Nation. He has also collaborated with a long list of fellow urban artists such as Beyonce, Rihanna, Mariah Carey, Alicia Keys, Eminem, Drake, Mr Hudson and Kanye West. The Blueprint 3 is Jay Z's eleventh studio album released September 8th 2009. It is the final installment in The Blueprint trilogy preceded by The Blueprint (2001), The Blueprint 2: The Gift and the Curse (2002). The album cover shown above will most likely be featured in urban magazine's, newspapers, on the internet and on billboards in order to advertise and promote it particularly leading up to its release. Also the album cover is white and doesn't include an image of Jay Z. This is probably because Jay Z is now an estabilished artist and doesn't need to feature himself on the album cover as it is an highly anticipated comeback album and all of his hardcore fans will probably buy it. It also features a pile of musical instruments this could suggest that the album is very musical, and although Jay Z is a rapper and makes hip hop music, it could feature a diverse range of music as Jay Z has worked with artists that are not associated with his genre in the past such as Linkin Park and U2. There is also three red stripes on the cover this could symbolise the fact this is the third and final Blueprint album. It could also be connected to Roc Nation as that logo is red and its released on Roc Nation which is Jay Z's record label.

9 Frame Analysis Rihanna Rude Boy

9 Frame Analysis Rihanna Rude Boy

3.32 In the last scene Rihanna is seen with a load of bouncy balls around her and she's holding one in the air with a multi coloured background. Then two eyes can be seen blinking at the screen which could be perceived as a bit creepy.


2.59 As Rihanna is seen performing the chorus and dancing wearing sunglasses, a large amount of jewellery and a hat, a moving multi coloured background comes up behind her and hypnotises the audience.


3.04 In a later shot Rihanna is seen twice against a purple background this time with long hair dancing and playing with it. She looks similar to when she first started her singing career in this shot and she did say that she was going back to her roots with this video including a carribean/Jamaican feel to it. Rihanna was very different when she first started as her music was described as reggae/danchall/carribean beats mixed with R&B now her musical style has changed to R&B mixed with pop.


1.56 When the lyrics 'boom boom boom' are sang Rihanna can be seen dancing in a provocative way against a bright yellow background with the words coming accross the screen in a pink font. This maybe because it's a catchy tune and she wants it to be a big hit for her fans to sing along to.


1.50 Rihanna's mouth is then seen again this time in all four corners of the screen similar to the drum scene. She is seen miming along to the lyrics often putting one side of her lip up showing that she has attitude which is a side to Rihanna that is often seen through her music and her videos. Also her lips are multi coloured which fit in with the concept of the video


1.32 Later on a similar scene is shown however with Rihanna's lips miming along and emphasising the lyrics. Then Rihanna is seen at either side dancing this is obviously special effects created with the camera. The whole video was filmed in a green screen studio in LA as Rihanna confirmed in an interview. She also said she wanted to film the video outdoors in her home country of Barbados however she said they didn't have time as the video had to be shot and she said it was strange filming it in that type of studio as she'd never done it before.


0.44 A bit later on when the song starts to reach the chorus Rihanna is seen dancing with large old fashioned cassettes turning with a multi coloured background. This maybe because in parts this video has an old fashioned theme to it as cassettes arent used nowadays.


0.08 After that Rihanna is seen against a yellow background in four corners of the screen playing the drums this may be to emphasise the use of instruments. There are pictures and videos that have surfaced on the internet of Travis Barker teaching Rihanna how to play the drums so she's obviously made full use of that in this video.


0.02 opening shot of a close up of Rihanna's foot with a green, yellow and red background representing the safari style of the video as it features animals such as lions and zebras. This could be because Rihanna likes to be different and creative with her videos as she's stated this many times in interviews.

Lip Sync Task - Kesha Tik Tok

For the lip sync task we had to choose a track to mime to and film it in the style of a music video. We chose the song Tik Tok by Kesha and to edit the video we used final cut. This is practice for when we film our music videos next year.

Shot count of Tinie Tempah Frisky video

http://www.youtube.com/watch?v=SoKT900YbCc Here is the URL for the Tinie Tempah music video 'Frisky' which I have counted the shots throughout as the embed code has been disabled. The total number of shots in this video adds up to approximately 303.

Analysis of Rihanna Rated R album cover

The images on all covers of the album include Rihanna dressed in black and white looking at the audience and the colours of the covers are also black and white. This shows that the album is darker, moodier and less commercial than her other albums she even said this herself in an interview and also revealed that the album told a story of her life. On the front cover she has her hand over half of her face this could show that she is shy however one of her eyes can be seen and she's looking stern towards the audience. However all of the covers show Rihanna as a strong dominant female with an attitude and this reflects in her music on this album, as she has took it to a different sound and in a different direction to what her music normally is.

The font of the 'R' looks like its been carved in by a knife or some other type of sharp object. This creates a special effect and shows off the edginess of the album. All covers of the album are in black and white this shows that the album is less commercial and reflects the darker sound that Rihanna is trying to create.

Rihanna is usually an R&B artist however the darkness of the cover of this album shows that her genre crosses over into pop and rock and also into other sub genres such as grime and drum and base. She stated this in an interview and also said that she wanted to experiment with different types of music as this is now her fourth album. Also she said that she felt like she was at a certain stage in her career were she had to make a serious album compared to her previous three albums which were fun, upbeat, not taking herself too seriously and full of catchy pop/R&B songs. The singer also announced that the album was like a movie and a life story.

Album Covers analysis

The typical features of an album cover include the artists name and the title of the album, however this is not always the case. If an artist is more established and have already released a number of albums they don't need to include their names, the title of the album or even a photo of themselves. An example of this is Rihanna, she's now onto her fourth album into her career and she's an established artist and this album is called Rated R and is in very small letters in the bottom right hand corner of the cover and because of the dark colours it can hardly be seen also instead of putting her name she's just put an 'R' to symbolise this and she announced in an interview that this is her new logo. Eminem's the same he's been around for more than 10 years and the public can relate to him so therefore on his latest album he doesn't include his name but because its a hip hop album and contains a lot of strong language it has the warning 'parental advisory explicit content'. With the Black Eyed Peas' latest album it doesn't contain a picture of them on the front cover however all of their other albums have, this album has a futuristic vibe to it and contains a robot on the front cover and the Black Eyed Peas announced in an interview that that image was all of their faces put together. Many artists who are releasing debut albums for the first time need to include their name the album name and an image of themselves in order to get the public used to them. An example of this is Lady gaga, The Fame Monster is her debut album, however this has now sold millions of copies worldwide and Lady gaga has become a global superstar in just over a year so for her next album she probably won't have to include the typical features of an album cover. Michael Jackson's Thriller is the biggest selling album of all time and in 2008 it got a re release for its 25th anniversary to include a DVD with all his videos on, remixes of some of his tracks, collaborations with Will.i.am, Kanye West, Akon and Fergie and a couple of new tracks. The album cover is very similar to the original but with gold bits on and better graphics and photography which would have improved over the years since it was released. It also includes two golden discs a special edition book that features pictures behind the scenes of the making of the Thriller video.

Music Video Analysis

A2 Music Video Analysis on Prezi

Here is my music video analysis of Roll Deep Good Times.

Opie and Warhol Self

Here is my Opie and Warhol Self, in order to create these I used photoshop elements and all the different tools and effects. This gave me practice for creating my advert and digipak for my coursework.