Presentation3
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Thursday, 17 March 2011
Wednesday, 16 March 2011
Friday, 4 February 2011
Evaluation
Evaluation
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
My music video is for quite a recent song ‘Written in the Stars’ by Tinie Tempah. He is a fairly new artist making his debut in March 2010 with his huge dance/rap tune ‘Pass Out’. However he has become very popular amongst people of many ages with his ‘futuristic’ music in which he has described it many times in interviews. ‘Written in the Stars’ was his third single and was released in September 2010 reaching number 1 in the UK charts. I chose this track because it was my favourite song at the time and I knew all the lyrics from the top of my head. Tinie is a UK hip hop artist and has often stated he has been influenced by other UK artists such as Dizzee Rascal, however he has also admitted to being influenced by US rappers such as Jay-Z, P.Diddy and Kanye West. Like many other UK artists he has come from the grime scene, however many critics have said that he has compromised his sound in order to gain a more mainstream audience. Over the past couple of years this type of music has proven to be very popular in the charts and amongst teenagers and young adults.
The ‘Written in the Stars’ video was filmed in Summer 2010 in New York in a variety of different locations including on tops of buildings, in parks and in apartment blocks. After watching other music videos from this genre, I've noticed that in parts it closely resembles Jay Z's video for 'Hard Knock Life'. Both the video and song tell a story about Tinie’s struggles of becoming famous and some of the desperate measures he’s had to take in order to become who he is today and the sacrifices he’s had to make. The video features young children wearing headphones and writing lyrics in an apartment block and in a park, this leads the audience to believe that the young children are playing Tinie and his friends, from when he was younger.
‘Written in the Stars’ was not only my chosen music video but also my inspiration as I decided to put my own spin on the original video.
Instead of filming in New York, which would have been almost impossible I decided to film in many urban locations around Middlesbrough town centre, including on top of the mima art gallery, with buildings in the background and sitting on some steps near some offices which makes the area look even more urban. I also filmed parts of it in my back garden as in the original parts of it were filmed in the corridor to someone’s apartment. Other parts of it were filmed in the middle of some fields at Bishop Cuthbert, as that is quite an urban area because it contains a couple of high rise buildings in the background. I got the idea for this concept from Rihanna's 'Only Girl (in the world)' video as she's stood in the middle of fields and also this music video is a similar type of genre to mine.
My music video uses camera and editing techniques that an audience would typically want to see in a music video. These include meat shots , long and medium shots , close ups , cross cuts, pans and motion paths. My music video is a mixture between illustration and amplification as in some scenes I express the meaning of the lyrics for example, ‘the jacket and hat’ lyric and the ‘racket and bat’ lyric. I really get into doing the actions and putting meaning into my performance to make it look like a real music video. However the majority of the scenes from my video are just linked to the music by the beat and keeping in time. This relates to Andrew Goodwin's music theory as the visual effects change with the beats of the music. When the pace of the song changes so does the video because my video is very fast paced with a lot of cross cuts and changes, so it fits in with the genre.
As my song is quite recent I’ve been able to challenge the conventions and done a lot of research into this type of music, as it’s a popular genre at the moment in the UK.
2) How effective is the combination of your main product and
ancillary texts?
I think the combination of my main product and ancillary texts link well together because the song is called ‘Written in the Stars’ and the colours of my ancilliary texts are dark so that fits in with the theme of the song and the video. The font is in a similar style to ‘Tinie Tempah’s’ original font on his CD covers and advertisements. My ancillary texts are all part of a package with the same coloured background which is grey and the spines which are black, to try and keep it consistent throughout. This fits in with the theme of the song. Also I keep the colour scheme of the font similar which is white, blue, yellow and green. This is so the advert and digi-pak is noticeable and eye-catching amongst its target audience. They also link closely to my video as they all contain images of myself from my video. I’ve also included some reviews from newspapers and ratings from critics on my advert as well as the date of the album release and were it is going to be available from. When creating my ancillary texts I looked closely at real Tinie Tempah CD covers and adverts on Google images in order to get an idea of what to include on mine. To include images of myself on my ancillary texts I screen grabbed them from my video using the ‘apple, control, shift and four’ keys, inserted them into Photoshop and cut around them using the lasso tool. After that I used the smudge or the eraser tool in order to neaten the edges to make the image look realistic.
3) What have you learned from your audience feedback?
In order to gather audience feedback, I posted my video on facebook for all of my friends to view. The feedback I received was mainly positive however I did have some constructive criticism of things to improve upon if I were to change it or do it again. Some of them suggested to include more camera angles and editing techniques such as faster cross. I agree with my criticism and I can see were they are coming from and if I did decide to do my video again then I would probably include a few more editing techniques and a wider variety of camera shots. I believe that throughout this project my editing techniques have developed and improved significantly.
4) How did you use media technologies in the construction and
research, planning and evaluation stages?
I used many media technologies in the construction and research, planning and evaluation stages by using a variety of different programmes and effects for each stage. In order to edit my music video to a high standard I used ‘Final Cut Express HD’. This was so I could add different cuts, camera angles and other editing techniques to my video in order for it to fit in with that particular genre which is urban. My video is built up of different layers on ‘Final Cut’ and in order to add different cuts I added a new layer so it could flow properly and efficiently. Also to make sure the track was in sync properly and my lip sync was in time with the track. Urban videos tend to feature faster cuts and flow at a faster pace.
In the research stage I used modern media technologies such as you tube in order to research other videos with a similar genre to mine. This was to give me an idea of the genre conventions of urban music videos and what to include in my video and the story behind it.
In order to manage and keep all of my work up to date I put it all on a blog. By having a blog it is easier and more efficient for me to find my work instead of having to rummage through a bag or a folder to find loose pieces of paper. Also a blog manages to keep things in date order and makes it easier to embed videos from you tube and Prezi’s to show examples and proof of my research and planning stages. In order to complete my ancillary texts to a high standard I used Photoshop and many of its tools and editing techniques. I previously used Photoshop during the planning stages when completing my ‘Warhol-self’ and ‘Opie-self’, however previous to this I had never used Photoshop before. I found it hard to use at first however after a while I got used to it and all of the different tools and effects. For my advertisement and digi-pak I screen grabbed some images of myself from my video and inserted them into Photoshop. The tools I tended to use the most on Photoshop were the shape tool and the lasso tool in order to cut my images out. I also used the smudge tool quite frequently to make sure the images I cut out looked neat and as realistic as possible. As I said earlier I tried to keep the font as close to the original ‘Tinie Tempah’ font as possible using the ‘Whiskey Town’ style from dafont.com. After completing this task I now feel more familiar and confident with the software's I have used which include 'Final Cut Express HD' and 'Photoshop Elements'.
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
My music video is for quite a recent song ‘Written in the Stars’ by Tinie Tempah. He is a fairly new artist making his debut in March 2010 with his huge dance/rap tune ‘Pass Out’. However he has become very popular amongst people of many ages with his ‘futuristic’ music in which he has described it many times in interviews. ‘Written in the Stars’ was his third single and was released in September 2010 reaching number 1 in the UK charts. I chose this track because it was my favourite song at the time and I knew all the lyrics from the top of my head. Tinie is a UK hip hop artist and has often stated he has been influenced by other UK artists such as Dizzee Rascal, however he has also admitted to being influenced by US rappers such as Jay-Z, P.Diddy and Kanye West. Like many other UK artists he has come from the grime scene, however many critics have said that he has compromised his sound in order to gain a more mainstream audience. Over the past couple of years this type of music has proven to be very popular in the charts and amongst teenagers and young adults.
The ‘Written in the Stars’ video was filmed in Summer 2010 in New York in a variety of different locations including on tops of buildings, in parks and in apartment blocks. After watching other music videos from this genre, I've noticed that in parts it closely resembles Jay Z's video for 'Hard Knock Life'. Both the video and song tell a story about Tinie’s struggles of becoming famous and some of the desperate measures he’s had to take in order to become who he is today and the sacrifices he’s had to make. The video features young children wearing headphones and writing lyrics in an apartment block and in a park, this leads the audience to believe that the young children are playing Tinie and his friends, from when he was younger.
‘Written in the Stars’ was not only my chosen music video but also my inspiration as I decided to put my own spin on the original video.
Instead of filming in New York, which would have been almost impossible I decided to film in many urban locations around Middlesbrough town centre, including on top of the mima art gallery, with buildings in the background and sitting on some steps near some offices which makes the area look even more urban. I also filmed parts of it in my back garden as in the original parts of it were filmed in the corridor to someone’s apartment. Other parts of it were filmed in the middle of some fields at Bishop Cuthbert, as that is quite an urban area because it contains a couple of high rise buildings in the background. I got the idea for this concept from Rihanna's 'Only Girl (in the world)' video as she's stood in the middle of fields and also this music video is a similar type of genre to mine.
My music video uses camera and editing techniques that an audience would typically want to see in a music video. These include meat shots , long and medium shots , close ups , cross cuts, pans and motion paths. My music video is a mixture between illustration and amplification as in some scenes I express the meaning of the lyrics for example, ‘the jacket and hat’ lyric and the ‘racket and bat’ lyric. I really get into doing the actions and putting meaning into my performance to make it look like a real music video. However the majority of the scenes from my video are just linked to the music by the beat and keeping in time. This relates to Andrew Goodwin's music theory as the visual effects change with the beats of the music. When the pace of the song changes so does the video because my video is very fast paced with a lot of cross cuts and changes, so it fits in with the genre.
As my song is quite recent I’ve been able to challenge the conventions and done a lot of research into this type of music, as it’s a popular genre at the moment in the UK.
2) How effective is the combination of your main product and
ancillary texts?
I think the combination of my main product and ancillary texts link well together because the song is called ‘Written in the Stars’ and the colours of my ancilliary texts are dark so that fits in with the theme of the song and the video. The font is in a similar style to ‘Tinie Tempah’s’ original font on his CD covers and advertisements. My ancillary texts are all part of a package with the same coloured background which is grey and the spines which are black, to try and keep it consistent throughout. This fits in with the theme of the song. Also I keep the colour scheme of the font similar which is white, blue, yellow and green. This is so the advert and digi-pak is noticeable and eye-catching amongst its target audience. They also link closely to my video as they all contain images of myself from my video. I’ve also included some reviews from newspapers and ratings from critics on my advert as well as the date of the album release and were it is going to be available from. When creating my ancillary texts I looked closely at real Tinie Tempah CD covers and adverts on Google images in order to get an idea of what to include on mine. To include images of myself on my ancillary texts I screen grabbed them from my video using the ‘apple, control, shift and four’ keys, inserted them into Photoshop and cut around them using the lasso tool. After that I used the smudge or the eraser tool in order to neaten the edges to make the image look realistic.
3) What have you learned from your audience feedback?
In order to gather audience feedback, I posted my video on facebook for all of my friends to view. The feedback I received was mainly positive however I did have some constructive criticism of things to improve upon if I were to change it or do it again. Some of them suggested to include more camera angles and editing techniques such as faster cross. I agree with my criticism and I can see were they are coming from and if I did decide to do my video again then I would probably include a few more editing techniques and a wider variety of camera shots. I believe that throughout this project my editing techniques have developed and improved significantly.
4) How did you use media technologies in the construction and
research, planning and evaluation stages?
I used many media technologies in the construction and research, planning and evaluation stages by using a variety of different programmes and effects for each stage. In order to edit my music video to a high standard I used ‘Final Cut Express HD’. This was so I could add different cuts, camera angles and other editing techniques to my video in order for it to fit in with that particular genre which is urban. My video is built up of different layers on ‘Final Cut’ and in order to add different cuts I added a new layer so it could flow properly and efficiently. Also to make sure the track was in sync properly and my lip sync was in time with the track. Urban videos tend to feature faster cuts and flow at a faster pace.
In the research stage I used modern media technologies such as you tube in order to research other videos with a similar genre to mine. This was to give me an idea of the genre conventions of urban music videos and what to include in my video and the story behind it.
In order to manage and keep all of my work up to date I put it all on a blog. By having a blog it is easier and more efficient for me to find my work instead of having to rummage through a bag or a folder to find loose pieces of paper. Also a blog manages to keep things in date order and makes it easier to embed videos from you tube and Prezi’s to show examples and proof of my research and planning stages. In order to complete my ancillary texts to a high standard I used Photoshop and many of its tools and editing techniques. I previously used Photoshop during the planning stages when completing my ‘Warhol-self’ and ‘Opie-self’, however previous to this I had never used Photoshop before. I found it hard to use at first however after a while I got used to it and all of the different tools and effects. For my advertisement and digi-pak I screen grabbed some images of myself from my video and inserted them into Photoshop. The tools I tended to use the most on Photoshop were the shape tool and the lasso tool in order to cut my images out. I also used the smudge tool quite frequently to make sure the images I cut out looked neat and as realistic as possible. As I said earlier I tried to keep the font as close to the original ‘Tinie Tempah’ font as possible using the ‘Whiskey Town’ style from dafont.com. After completing this task I now feel more familiar and confident with the software's I have used which include 'Final Cut Express HD' and 'Photoshop Elements'.
Wednesday, 26 January 2011
Digipak/Advert
Here is my Digipak and advert in which I created in order to go with my video. I created these using photoshop elements and used different tools and effects to make it look presentable.
Monday, 17 January 2011
Final Cut
Here is my final cut. The difference between my rough cut and my final cut is that for my final cut I've added more cross cuts, camera and editing techniques using 'final cut'. This was done to speed up the pace of the video as the original video goes at a fast pace and it fits in with the genre of the video which is urban and those types of videos tend to go at a fast pace.
Monday, 15 November 2010
Rough Cut
Here is my rough cut.
For my final cut Im going to film again using more high/low angles and focus more on the performance, using hand movements as those are the typical genre conventions of a Tinie Tempah video. Also for my final cut I plan to slice the clips more and make sure there are more cuts and transitions between the different locations in which I have filmed to make it look like a realistic music video.
For my final cut Im going to film again using more high/low angles and focus more on the performance, using hand movements as those are the typical genre conventions of a Tinie Tempah video. Also for my final cut I plan to slice the clips more and make sure there are more cuts and transitions between the different locations in which I have filmed to make it look like a realistic music video.
Monday, 4 October 2010
Wednesday, 29 September 2010
Monday, 27 September 2010
Risk Assessment
Here is my risk assessment outlining the possible risks which may occur when filming and how I can prevent them.
Wednesday, 22 September 2010
email/message to artist for permission
Here is a screen grab of my email for permission to use the music video.
Tuesday, 21 September 2010
Breakdown of lyrics
My chosen song is Tinie Tempah - Written in the Stars here is the lyric breakdown:
Oh, written in the stars a million miles away a message to the main (0.02- 0.10)
Oh, seasons come and go but I will never change and I'm on my way (0.11- 0.22)
Let's go.. Yeah You're listening now they say they ain't heard nothing like this in a while (0.23- 0.28)
That's why they play my song on so many different dials cause I get more hits than a disciplined child (0.28- 0.33)
When they see me everybody brrrrap's brrrrap's man I'm like a young gun fully black Barrack (0.34- 0.38)
I cried tear drops over the massive attack I only make hits like I work with a racket and bat (0.39- 0.43)
Look at my jacket and hat So damn berserk So down to earth I'm bringing gravity back (0.44- 0.48)
Adopted by the major I want my family back people work hard just to get all their salary taxed (0.49- 0.54)
Look I'm just a writer from the ghetto like Malory blackman Where the hells all the sanity at, damn (0.54- 1.00)
I used to be the kid that no one cared about That's why you have to keep screaming til they hear you out (1.00- 1.05)
Oh, written in the stars a million miles away a message to the main ( 1.06- 1.13)
Oh, seasons come and go but I will never change and I'm on my way (1.14- 1.25)
Oh oh oh oh x4 (1.26- 1.36)
Yeah I needed a change when we ate we never took because we needed a change I needed a break (1.37- 1.43)
For a sec I even gave up believing and praying I even done the legal stuff and was leaded astray (1.44- 1.48)
They say money is the root to the evilist ways But have you ever been so hungry it keeps you awake (1.49- 1.54)
Mate, now my hunger would leave them amazed Great, it feels like a long time coming, fam (1.55- 2.00)
Since I thought of that cunning plan One day I had a dream I tried to chase it
(2.01- 2.05)
But I wasn't going nowhere, running man! I knew maybe someday I would understand
(2.06- 2.10)
Trying to change a tenner to a hundred grand Everyone's a kid that no one cares about (2.11- 2.15)
You just got to keep screaming until they hear you out.. (2.16- 2.18)
Oh written in the stars a million miles away a message to the main.. (2.19- 2.26)
Oh seasons come and go but I will never change and I'm on my way (2.27- 2.38)
Oh oh oh oh x7 (2.39- 2.59)
Ishi Eric Turner (2.52- 2.56)
Oh written in the stars a million miles away a message to the main (3.00- 3.08)
Oh seasons come and go but I will never change but I'm on my way (3.09- 3.22)
Oh, written in the stars a million miles away a message to the main (0.02- 0.10)
Oh, seasons come and go but I will never change and I'm on my way (0.11- 0.22)
Let's go.. Yeah You're listening now they say they ain't heard nothing like this in a while (0.23- 0.28)
That's why they play my song on so many different dials cause I get more hits than a disciplined child (0.28- 0.33)
When they see me everybody brrrrap's brrrrap's man I'm like a young gun fully black Barrack (0.34- 0.38)
I cried tear drops over the massive attack I only make hits like I work with a racket and bat (0.39- 0.43)
Look at my jacket and hat So damn berserk So down to earth I'm bringing gravity back (0.44- 0.48)
Adopted by the major I want my family back people work hard just to get all their salary taxed (0.49- 0.54)
Look I'm just a writer from the ghetto like Malory blackman Where the hells all the sanity at, damn (0.54- 1.00)
I used to be the kid that no one cared about That's why you have to keep screaming til they hear you out (1.00- 1.05)
Oh, written in the stars a million miles away a message to the main ( 1.06- 1.13)
Oh, seasons come and go but I will never change and I'm on my way (1.14- 1.25)
Oh oh oh oh x4 (1.26- 1.36)
Yeah I needed a change when we ate we never took because we needed a change I needed a break (1.37- 1.43)
For a sec I even gave up believing and praying I even done the legal stuff and was leaded astray (1.44- 1.48)
They say money is the root to the evilist ways But have you ever been so hungry it keeps you awake (1.49- 1.54)
Mate, now my hunger would leave them amazed Great, it feels like a long time coming, fam (1.55- 2.00)
Since I thought of that cunning plan One day I had a dream I tried to chase it
(2.01- 2.05)
But I wasn't going nowhere, running man! I knew maybe someday I would understand
(2.06- 2.10)
Trying to change a tenner to a hundred grand Everyone's a kid that no one cares about (2.11- 2.15)
You just got to keep screaming until they hear you out.. (2.16- 2.18)
Oh written in the stars a million miles away a message to the main.. (2.19- 2.26)
Oh seasons come and go but I will never change and I'm on my way (2.27- 2.38)
Oh oh oh oh x7 (2.39- 2.59)
Ishi Eric Turner (2.52- 2.56)
Oh written in the stars a million miles away a message to the main (3.00- 3.08)
Oh seasons come and go but I will never change but I'm on my way (3.09- 3.22)
Wednesday, 15 September 2010
Tuesday, 14 September 2010
Primary Audience Research
1) Are you a fan of the urban music genre?
2) What genre conventions would you expect to see in an urban music video?
3) What type of scenery would you expect to see in a music video from this genre?
4) What type of people would you expect to see in an urban music video?
5) When you think of an urban music video what comes to your mind?
6) In your opinion which gender dominates the urban music genre the most male or
female?
7) When did you notice urban music becoming popular?
8) Do you think music videos from this genre should feature both males and females?
9) Would you expect to see close ups/meet shots in videos from the urban genre?
10)Are you male or female?
11)How old are you?
For my primary audience research I carried out a questionnaire relating to urban music, which is my chosen genre and handed it out to a number of people, for them to complete. Here are some pie charts showing the results.
2) What genre conventions would you expect to see in an urban music video?
3) What type of scenery would you expect to see in a music video from this genre?
4) What type of people would you expect to see in an urban music video?
5) When you think of an urban music video what comes to your mind?
6) In your opinion which gender dominates the urban music genre the most male or
female?
7) When did you notice urban music becoming popular?
8) Do you think music videos from this genre should feature both males and females?
9) Would you expect to see close ups/meet shots in videos from the urban genre?
10)Are you male or female?
11)How old are you?
For my primary audience research I carried out a questionnaire relating to urban music, which is my chosen genre and handed it out to a number of people, for them to complete. Here are some pie charts showing the results.
Genre and Convention Research
My chosen genre of music video is urban which includes hip hop/rap, contemporary R&B, pop, electronica and Caribbean music such as reggae. Urban music was developed through the characteristics of genres such as R&B and soul. The term urban is heavily associated with African American music, particularly for an African American style of music, contemporary R&B. This particular genre of music is aimed specifically at 16-34 year olds. The structure for urban music usually consists of a popular hip hop star rapping the verses and a popular male/female singing the hook/chorus recent examples include 'B.O.B featuring Hayley Williams- Airplanes' and 'Eminem featuring Rihanna- Love the way you lie'. However you do often come accross male/female R&B artist singing the full track for example 'Beyonce- Irreplaceable. Many of these types of videos include meat shots and close ups of the artists performing for example, 'Rihanna in the love the way you lie' video and 'Fergie in the Black Eyed Peas video for Meet Me Halfway' as seen in the images above.
1990's
In the 90's urban music wasn't that popular in the UK, as there were a lot of British girl/boybands around at the time making pop music, however you would get the odd urban hit if it was a strong enough track. It wasn't until the late 90's that urban became really popular in the UK. It has always been popular in the US as that's were the majority of the artists originate from.
2000's
This type of music was originally dominated by black artists however this all changed in the year 2000 when Eminem broke records and became the first white rapper to hit number 1 with 'The Real Slim Shady' and has had six more since in the UK. His album 'The Marshall Mathers LP' became the fastest selling hip hop album of all time. Later that year he released a tune called 'Stan' which caused a lot of controversy in the UK with its extremely dark explicit lyrics and the horrofic video to promote it. It featured Eminem's number 1 fan called 'Stan', who lived with his pregnant girlfriend, writing three letters to Eminem. This person had an obsession as he looked and dressed exactly the same as Eminem and had a lot of posters on his walls. The letters were rapped out in the three verses and when Eminem didn't reply 'Stan' got angry and drunk. This finally came to a head when he drove his car with his preganant girlfriend in it and crashed it off a bridge into a river neither of them survived. After that Eminem got back to 'Stan' but it was too late and what had happend was all over the news and Eminem relised who it was and the song ends. In order to be promoted and played on the music channels the video had to be edited because it was too risky for daytime TV and too long as it lasted for 8:15, therefore the explicit version could only be played after 21:00. A message often came on before it warning viewers of the video even during the day as the edit was still quite shocking. Q magazine named 'Stan' the third greatest rap song of all time and the song came tenth in a similar survey carried out by top 40-charts.com. It came eleventh on VH1'S list of the greatest hip hop songs of all time.
In the early to mid 00's American R&B artists continued to dominate with artists such as Usher and Ne- Yo achieving massive success.
The main R&B female artists that had a lot of success throughout the decade and often getting compared were Beyonce and Rihanna. Both artists have worked with Jay Z and contributed to the success of his own career. They also make the same type of music however when Rihanna first started her music was classed as caribbean beats mixed with R&B, but nowadays she is classed as purely R&B. These artists are thought of as strong independent females and looked up to by many women across the world.
There were also a lot of urban bands that had a lot of success from both the US and the UK. The members included a mix of males and females and the music they made included a mixture of singing and rapping. Examples include the Pussycat Dolls, the Black Eyed Peas and N-Dubz.
The urban genre was prominantly dominated by American artists with them often achieving massive success over the years and becoming even more popular in the UK in the 00's. However in recent years British artists from the UK grime scene have dominated the charts. Artists such as Dizzee Rascal and Tinchy Stryder achieved two number 1's in 2009.
2010's
This trend has so far continued into 2010 with artists like Tinie Tempah and Roll Deep who originally came from the London underground grime scene, enjoying mainstream success and becoming very popular with the masses.
Many critics have argued that these types of artists have comprimised their sound in order to fit in with popular culture. Therefore being accused of not being 'purely' urban and the term 'sold out' getting used a lot amongst original fans. These artists have hit back saying that they enjoy making music, they are glad the majority of people are enjoying it and they like to make diverse music that appeals to everbody, so are therefore progressing. This has not only happend to UK artists, Rihanna has also been accused of changing her style of music as when she originally started with her first two albums 'Music of the Sun' and 'A girl like me' they were classed as a mixture of caribbean, dancehall, reggae and R&B. However by the time she got to her third and fourth albums 'Good girl gone bad' and 'Rated R' she had changed her sound and was thought of as 'purely' R&B with some tracks featuring and produced by popular rap artists.
Thursday, 8 July 2010
Magazine Advertisement deconstruction
This a deconstruction of Jay Z's latest album The Blueprint 3. Jay Z was born on December 4 1969 in New York and is a very successful rapper and businessman. He is one of the most financially successful hip hop artists and entrapreneurs in America. He co owns The 40/40 club, is a part owner of the NBA'S New Jearsy Nets, and is also the creator of the clothing line Rocawear. Also he is the former CEO of def jam recordings, one of the three founders of Roc-a-Fella Records and the founder of Roc Nation. He has also collaborated with a long list of fellow urban artists such as Beyonce, Rihanna, Mariah Carey, Alicia Keys, Eminem, Drake, Mr Hudson and Kanye West. The Blueprint 3 is Jay Z's eleventh studio album released September 8th 2009. It is the final installment in The Blueprint trilogy preceded by The Blueprint (2001), The Blueprint 2: The Gift and the Curse (2002). The album cover shown above will most likely be featured in urban magazine's, newspapers, on the internet and on billboards in order to advertise and promote it particularly leading up to its release. Also the album cover is white and doesn't include an image of Jay Z. This is probably because Jay Z is now an estabilished artist and doesn't need to feature himself on the album cover as it is an highly anticipated comeback album and all of his hardcore fans will probably buy it. It also features a pile of musical instruments this could suggest that the album is very musical, and although Jay Z is a rapper and makes hip hop music, it could feature a diverse range of music as Jay Z has worked with artists that are not associated with his genre in the past such as Linkin Park and U2. There is also three red stripes on the cover this could symbolise the fact this is the third and final Blueprint album. It could also be connected to Roc Nation as that logo is red and its released on Roc Nation which is Jay Z's record label.
Thursday, 1 July 2010
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